Dairy Strong Sustainability Alliance (DSSA)

The Dairy Strong Sustainability Alliance (DSSA) is a collaborative, industry supported effort to promote and support farmer-led solutions to today’s environmental challenges, taking into account business viability and community engagement.

The alliance was established in 2016 and driven primarily by the Dairy Business Association, Edge Dairy Farmer Cooperative and The Nature Conservancy.

The DSSA currently supports farmer-led watershed conservation initiatives around Wisconsin, with potential for growth in other states. These non-profit organizations work to foster innovation and shared learning among members to bring about continuous measurable improvements in areas such as water quality and soil health by exploring on-farm conservation strategies such as cover crops and low-disturbance manure injection.

Mutual goals of a farmer-led conservation group and the DSSA are met through the partnership. DSSA services provide the opportunity for the farmer-led group to achieve increased membership, revenue and community engagement.

Collaborating with the DSSA is intended to make more efficient use of time for farmers and group collaborators. Additionally, services provided help the group maintain a professional image and assist the group in realizing goals.

DSSA serves as an incubator and support system for the organizations. The alliance offers various services that each group can choose from depending on its individual needs. Examples include administrative support, communications, strategic services and connections with experts. DSSA also serves as a conduit between the farmer organizations, experts and other entities that can add value and help in achieving their goals and amplifying their stories.

DSSA can also serve as a funding vehicle to help groups secure money for research projects or other initiatives.

Groups supported by the DSSA include Lafayette Ag Stewardship Alliance, Sheboygan River Progressive Farmers, Peninsula Pride Farms, Western Wisconsin Conservation Council and Yahara Pride Farms.

Learn more

To learn more about the DSSA and charter membership opportunities, contact Lauren Brey at lbrey@voiceofmilk.com or (920) 883-0020 x107.

Charter Members

Farm groups: Lafayette Ag Stewardship Alliance, Peninsula Pride Farms, Western Wisconsin Conservation Council

Farmer members: Cottonwood Dairy, Darlington Ridge Farms, Jon-De Dairy, Kinnard Farms, Rosy-Lane Holsteins

General members: Dairy Business Association, Compeer Financial, Edge Dairy Farmer Cooperative, GLC Minerals, Schreiber Foods, Inc., The Nature Conservancy

Collaborators:

  • American Society of Agronomy
  • Foremost Farms USA
  • Grassland Dairy Products
  • Innovation Center for US Dairy
  • KCoe Isom
  • Wisconsin Cheese Makers Association
  • Wisconsin Geological and Natural History Survey
  • Yahara Pride Farms

Our dairy sustainability ‘lunch and learn’ webinar series:

Webinars are held quarterly at Noon CST

After each webinar, recordings are posted to the Dairy Strong You Tube channel.

Dairy sustainability webinar: Benchmarking sustainability performance

Mission: To be a catalyst in driving innovation, collaboration and progress for sustainability in the dairy community 

VisionA dairy community inspired to foster economic, environmental and social stewardship 

Desired Outcomes

  • Foster environmental, economic and social stewardship
  • Ensure long-term viability of dairy farms and related businesses
  • Proactively align with company/customer demands
  • Demonstrate commitment to community
  • Show science-based outcomes
  • Build relationships with legislators to showcase improvements
  • Engage with community through positive discussion