Exhibitor Information

2017 Dairy Strong


Click Here to Download the Exhibitor Registration Form


Click Here to View the 2017 List of Exhibitors


Hundreds of dedicated members of the U.S. dairy community will gather again Jan. 18-19, 2017, at the Monona Terrace Community & Convention Center, in Madison, Wis., for the third annual Dairy Strong conference.

Dairy Strong organizers are working hard to build content that parallels the opportunities and challenges faced by dairy farmers today. To that end, the theme for 2017 is “The Journey Forward”. Dana Perino will serve as the opening keynote for Dairy Strong 2017. Perino is a former White House press secretary, political commentator, New York Times No. 1 best-selling author, and co-host of Fox’s “The Five.”

The dairy community is creative and innovative. Dairy Strong brings farmers and industry professionals from diverse management philosophies together to focus on what matters. We work hard to provide content that is relevant, inspiring and entertaining.

Dairy Strong provides attendees the chance to listen to inspiring keynotes, participate in practical sessions and engage with the nation’s leading industry suppliers on the trade show floor.

In its third year, this event is a “must attend” for progressive people in dairy. Farmers at Dairy Strong are owners, managers and decision makers. They are business people, just like you – with an aptitude for creativity and the desire to succeed today and tomorrow. There is also tremendous B2B potential between animal health, nutrition, genetics, financial services, equipment, technology, engineering and many other partners.

Dairy Strong is a great chance to network and extend your brand with enhanced sponsorship opportunities. Many tailored events will provide your company quality face time with farmers above and beyond the trade show venue. These opportunities are featured in the Sponsorship and Exhibitor Information portion of this brochure.



$1,440 before November 1
$1,600 after November 1

  • 10-by-10-foot booth
  • Pipe and drape on back and sides
  • 1 skirted table and 2 chairs
  • ID sign and wastebasket
  • Wireless internet access – 128K connection
  • Free conference registration for one person (includes conference meals for one person, including 2 free drink tickets)
  • All exhibitors will be listed on the Dairy Strong
    website and in the conference proceedings.
  • Free conference registration for two farmers (includes conference meals for one person, including 2 free drink tickets)



Wednesday, January 18

Exhibits Open: 8:00 a.m. to 10:45 a.m.  (continental breakfast served in exhibit hall)
12 p.m. to 1:30 p.m.  (buffet lunch served in exhibit hall)
3:30 p.m. to 6:30 p.m.  (wine/beer tasting and hors d’oeuvres served in exhibit hall)

Thursday, January 19
Exhibits Open: 8:00 a.m. to 9 a.m. (continental breakfast served in exhibit hall)
10 a.m. to 11:15 a.m. (morning break in exhibit hall)
12 p.m. to 1:30 p.m. (buffet lunch served in exhibit hall)



Tuesday, January 17
11 a.m. to 5 p.m.


Thursday, January 19
Tear-down can begin after 1:30 p.m. All items must be moved out of the Monona Terrace by 5 p.m.
NO early tear-downs please!



Sponsors will be given first choice in booth locations. Booth locations will be assigned based on:

  • Sponsorship level
  • Membership with DBA
  • Date Payment is received
  • Assignments made in early December



Click Here to Download the 2017 Exhibitor Brochure