Conference Agenda

The 2017 Dairy Strong Schedule is taking shape! Below is the agenda for the conference. Download the pdf

Tuesday, January 17

11 AM – 5 PM        Vendors load in Exhibit Hall B

Wednesday, January 18

7:30 – 9 AM                                                                                                                                       Trade show open, breakfast on trade show floor
8 – 10:45 AM            Trade showInnovation Stage: Located in the Exhibit Hall – featuring 20 minute “lightning” sessions.9:00 -  “Agricultural convergence: When pollution exclusions and environmental liabilities hit” – Harrison W. Scheider, American Risk Management Resources LLC & Leif Erickson, Hub International Sponsored by American Risk Management Resources LLC
9 – 10:45 AM DBA & DBMMC Annual Meetings (Madison Ballroom B)
11 – 11:45 AM Keynote Speaker – Dana Perino
Perino is a former White House press secretary, political commentator, New York Times No. 1 best-selling author, and co-host of Fox’s “The Five.”
12 – 1:30 PM Trade show/buffet lunch served in Exhibit Hall.
1:45 – 2:30 PM Breakout Sessions – Choice of 5, (Madison Ballrooms)

“From Silicon Valley to Silicon Farms: how big dairy can learn from big data” – Ben Keating, Milker, LLC. Sponsored by Milker LLC/Feed Components

“Nutrient Trading and the Future of Farm-Based Nutrient Management” – Steven Rowe, Newtrient. Sponsored by McLanahan Corporation

“What does the dairy industry look like in 2025?” – Ryan Sirolli, Cargill. Sponsored by Cargill

“2017 Dairy Market Outlook” – David Bullock, Agribank. Sponsored by Badgerland Financial

“Environmental footprinting in dairy: Greenhouse gas emissions, carbon footprint, life cycle assessment and new regulations” - Dr. Frank Mitloehner, UC Davis Department of Animal Science. Sponsored by Central Wisconsin Ag Services

2:45 – 3:30 PM Breakout Sessions – Previous sessions repeated
3:30 – 6:30 PM                             Trade show/cocktails & appetizers
3:30 – 6:30 PM Innovation Stage: Located in the Exhibit Hall – featuring 20 minute “lightning” sessions.

3:30 –  “Hybrid powered ventilation approach in modern dairy facilities” – Micheal Wolf, DVM, VES Environmental Solutions. Sponsored by VES Environmental Solutions.

4:00 – “How to prosper from a down market” – Pat Sturz, CliftonLarsonAllen LLP. Sponsored by CliftonLarsonAllen LLP

4:30 – “How does Reduced Lignin Alfalfa fit into my operation?” – Mark McCaslin, Forage Genetics International. Sponsored by HarvXtra Alfalfa

5:00 - “Sexed Semen: Past, present and future” – Jack Hippen, STgenetics. Sponsored by STgenetics

5:30 – “Genomic technology- How my dairy DNA can increase my profit$” – Dr. Kent Weigel, UW-Madison. Sponsored by Zoetis

6:30 – 7:30 PM Plated dinner
7:00 PM Legislative & Advocacy Awards
8:00 – 9:00 PM Keynote Speaker – Jack Uldrich
Uldrich is an acclaimed global futurist, speaker and best-selling author


Thursday, January 19

7:30 – 9 AM                                               Breakfast on trade show floor
8 – 9 AM      New member breakfast
9 – 10 AM Legislative Keynote – Lt. Gov. Rebecca Kleefisch
10 – 11:15 AM Morning refreshments, trade show, Innovation Stage

Innovation Stage: Located in the Exhibit Hall – featuring 20 minute “lightning” sessions.

10:00 - “Dairy Cooling: The Benefits and Strategies” – Dr. Chris Choi, UW-Madison. Sponsored by Schaefer Ventilation

10:30 - “Data wrangling – Leveraging the most out of the data you have and capturing the data you don’t” – Ben Keating, Milker, LLC. Sponsored by Milker LLC/Feed Components

10:15 – 11 AM Breakout meetings – Farmer-led conservation group meetings {public and closed}
11:15 – Noon Panel Presentation: Farmer-led conservation: a case study of the Peninsula Pride Farms group of Kewaunee and southern Door counties.

Sponsored by Mycogen SeedsModerator: Jim Vandenbrook – Wisconsin Land + Water


Don Niles – Peninsula Pride Farms
Dennis Frame – Timber Ridge Consulting
Keith Foye – DATCP
John Nelson – The Nature Conservancy
Jamie Patton – UW-Extension – Shawano County

12 – 1:30 PM Trade show/buffet lunch served in Exhibit Hall
1:30 PM Trade show concludes (move out begins)
1:30 – 2:30 PM Panel Presentation: Home: through the lens of a Latino immigrant. Sponsored by Merck Animal Health

Moderator: Cody Heller, Central WI Ag Services


Ignacio (Nacho) Escamilla, Central Wisconsin Ag Services
Joaquin Vazquez, Vir-Clar Farms
Ricardo Jaime, student, UW-LaCrosse + Heller Farms

2:45 – 4 PM Closing Panel – The growing Latino influence on US food, agriculture and culture. Sponsored by U.S. Farmers and Ranchers Alliance

Moderator: Maxine Enciso, SVP, Account Director, Ketchum


Stephen Chavez, Co-founder,
Jose Castro, Manager, Insights and Strategy, Univision Communications, Inc.
Javier Zamora, Owner/Farmer, JSM Organics

4 – 6 PM Closing reception/cocktails & appetizers