Presenter: Carry realistic expectations with new technology

When technology can help farmers, it’s worth the investment. But when it’s bad, it may as well be a cow patty. So, be wary. And do your research. “Don’t assume something that says it measures something is actually measuring what it says it’s measuring,” said Dr. Jeffrey Bewley, speaking to attendees of a track breakout […]

McKinney: USMCA ‘huge win’ for ag market access

One of the country’s top agricultural trade officials talked NAFTA, Brexit and roquefort cheese with attendees of the Dairy Strong conference on Jan. 24. Speaking by Skype from Washington, D.C., Ted McKinney, who is the under secretary of agriculture for trade and foreign agricultural affairs, touted the United States Mexico Canada Agreement (USMCA) as a […]

New DATCP secretary points to dairy’s struggles, strengths

The new leader of Wisconsin’s agriculture department acknowledged today’s struggles of dairy farms and other businesses, but also stressed the importance of the dairy community during an address Jan. 24 at the Dairy Strong conference. Dairy accounts for more than half of the state’s $88 billion annual agriculture economy, supporting a host of related businesses, […]

Dairy farmers hear about demonstrating ‘who we are’ from former Harley Davidson exec

The secret to worldwide consumer dominance isn’t about creating a product that has more bells and whistles than any other. After a certain level, top brands are pretty much the same, anyway. It’s about selling a concept. “Honda and Yamaha sell motorcycles; Harley sells freedom,” said Ken Schmidt, former communications director for Harley-Davidson USA, speaking […]

Thinking about a digester? Think it through

By Lee Reinsch for Dairy Strong John Haeckel of Madison is CEO of Clean Fuel Partners, which specializes in turning organic waste into fuel. His digester plant in Dane, Wis., is located between three farms and processes the manure from the farms, turning it into fuel. Haeckel doesn’t own cows or land and says he’s […]

Commitment to farming, community earns Strauss top advocate award

The presenter on the stage at the Dairy Strong conference on Jan. 23 painted a picture of someone who invests money, time and resources into promoting dairy farming and bettering the community, even in ways that don’t seem to be related to dairy farming. The person Laurie Winkelman was describing was Dean Strauss of Majestic […]

Fletcher: Recovering quickly from adversity leads to long-term success

One difference between the stellar and the so-so is resilience — the ability to recover from adversities and letdowns. That was the message Molly Fletcher, keynote speaker for Dairy Strong’s fifth annual convention, had for hundreds of dairy farmers and others in dairy businesses, many of whom are feeling the effects of long-running low milk […]

2019 Dairy Strong terms and conditions

Cancellation Policy:  
If you must cancel your registration for any reason, please notify us in writing by December 26, 2018 for a refund of your registration fees paid, less a $50 processing fee (on paid registrations only. Comp registrations are exempt). A request for cancellation must be provided in writing by email to Cancellations after December […]

Wisconsin wine and cheese tasting and pairing stage

Presented by: Wednesday, Jan. 23, 4:30-6:30 p.m. Welcome to THE STATE OF CHEESE! The HUB Farm & Ag Wisconsin wine and cheese tasting and pairing stage is located directly in the trade show. It’s the perfect addition to the Wisconsin’s Master Cheese Reception, hosted by Dairy Farmers of Wisconsin. This space has seating for roughly 30 attendees […]